The Story
In 2014, two budding young entrepreneurs were selling cupcakes & macarons at the Neighbourgoods Market in Braamfontein. They didn’t know each other. Camilla was working a corporate job in marketing by day & baking hundreds of macarons by night, out of her little oven at home. Naseeha had just finished a Masters degree in medical science & was testing her cake decorating hobby as a home business, with her domestic worker as an assistant.
One thing they both had in common was a love for creating food art & sharing it with people. On a rainy Saturday in Braam, Naseeha’s stall was damaged by a leak, & she had to move. She ended up trading side by side with Camilla, & what started out as a friendly business rivalry slowly grew into two entrepreneurs joining forces & building something special.
6 Years & many, many lessons, twists & turns later, we have built an exciting brand, outgrown two stores & expanded our team from 2 to 20! Thousands of cakes, cupcakes, macarons, brownies, cookies & more leave our store at Cedar Square every week. You can shop our desserts right here online & have them at your door within 48 hours, or you can pop in to visit us 7 days a week, shop from our unique cakes-to-go, grab a coffee & watch us create magic. We’re a young, dynamic team & we have fun with what we do.
The Management Team
Naseeha
Camilla
Aasmaan
Brenda
Nothando
Nothando
Nothando, aka Wonderwoman, heads up our creative team of bakers & cake artists, working tirelessly to make sure every product is beautiful, fresh & executed to perfection.
Brenda
Brenda, aka Captain Control, oversees the day-to-day running of our Cedar Square shop. If you’re on a last-minute cake run for an almost-forgotten birthday, Brenda & her sales team have got you.
Aasmaan
Aasmaan, aka Tech Titan Queen, takes pride in sourcing premium ingredients for our team to use & in making sure you have an easy, fuss-free experience when shopping online. Only the best will do for our customers, aka, our OMC fam.
Camilla
Naseeha, aka Confectionist Perfectionist, & Camilla, aka Master of Disaster, are the visionaries who lead the OMC team together, with an unwavering commitment to female empowerment within the team. The vision? To blow minds through edible art. The plan? To level up the online store so that you can one day experience the magic of OMC desserts, no matter where you are in South Africa!
Naseeha
Naseeha, aka Confectionist Perfectionist, & Camilla, aka Master of Disaster, are the visionaries who lead the OMC team together, with an unwavering commitment to female empowerment within the team. The vision? To blow minds through edible art. The plan? To level up the online store so that you can one day experience the magic of OMC desserts, no matter where you are in South Africa!
The Mission
Everything we create looks like art & tastes like dessert. An OMC cake is not just a cake – it is equal parts creativity & finesse, baked with the best ingredients. We keep it fresh, we keep it relevant, we keep it beautiful & we keep it delicious. Providing relief & happiness in a world filled with hardship & uncertainty is deeply embedded in our mission. We bake, to add meaning to people’s lives, whether it’s a good laugh over our Hand Sanitiser Cupcakes during the COVID-19 crisis, or a rush of joy over our Natural Goddess Cake - it’s why all 20 of us get out of bed every morning!
We love creating, & we love connecting. We are always excited to share in the special moments our cakes create, with our OMC fam. And the fam isn’t limited to our customers – it includes our community. If you’ve shopped OMC, engaged with us on social media or if you’re planning on visiting us soon, thank you for supporting OMC – siyabonga! Follow us on social media to see where we’re headed next! Onwards & upwards, South Africa.